Almatis: Forward Strategy in Times of Corona with New Products and Reliable Services
Like many other businesses, the raw material sector is challenged by COVID-19. Reliable supply is one central theme, which is even more difficult now due to a shortage of containers and vessels, as well as an extreme increase in transport costs for international supply. As markets recover, especially the technical ceramics segment has new dynamics in almost all regions. We can see a stronger focus on developments that call for new products and system solutions (e.g. electric vehicles, electronics, energy reduction) to be delivered. We had the opportunity to talk to Chuck Compson (CC), Marketing Director at Almatis, and learned how the alumina business can profit from these market dynamics. He explained market trends, their strategy to optimise lead times and Almatis’ approach in responding to market needs with new products and R&D activities.