EPHJ-EPMT-SMT Show in Geneva
The EPHJ-EPMT-SMT is to watchmaking and jewelry what a fabric show is to fashion. Because the Geneva event often reveals innovations and new processes in the field of watchmaking and jewelry, microtechnology and medical technology. These three sectors, which attracted 832 exhibitors from fifteen countries to the show in 2014, have related competencies and tools, i.e., similar skills, and machine parks that look alike. So, justifiably, each company dreams of being able to diversify its order books. But the business they do is quite real, beginning with the deals they make among themselves. These bolster the orders and contacts generated by the trade visitors, whose numbers in 2014 reached 18569, an increase of 10 % over the previous year. “Those trade visitors came from a total of 58 countries,” said Barthélémy Martin and Marcello Ronchietto. The two men are head of projects and coordinator of exhibitors at the Palexpo respectively, the company that organizes the exhibitions at Geneva’s Exhibition and Congress Center. “Within a few days, our exhibitors manage to meet all the protagonists in their particular segment, because all the relevant professional visitors are present as well,” said Olivier Saenger and André Colard, co-founders of the event.