COVID-19 has changed the way we conduct business, exchange information, share ideas, but above all, how we meet. This year’s edition of Ceramics Expo, the leading North American trade show for the technical ceramics and glass industries, had been scheduled to take place in September, in Cleveland, Ohio/US. Once it became impossible to go ahead with a large scale event, and a decision was made to postpone, the organizers were faced with a challenge; how can we continue to serve the advanced ceramics and glass industries, how can we continue to facilitate trade and business and how can we help people interact with one another? The solution was Connect, a large-scale virtual conference and meetings program, delivered through a digital event platform.